For Philips, originator of the idea of wearable electronics in 1995 and creator of the technology behind ICD+, the launch represents a first step towards the realization of fully integrating technology into clothing. A multidisciplinary team of textile designers, electronic engineers and product designers have been working together on wearable electronics at Philips Research in Redhill, UK.

The ICD+ range was designed for people who want to control their life and their living environment. They demand maximum freedom, autonomy, and flexibility from their apparel. These consumers also expect iconic design and style with functionality and performance.

For both companies the launch of ICD+ is a demonstration of two diverse partners teaming up to integrate and innovate beyond their traditional realm of business activities, which will open up new markets for both companies.

The ICD range is made from Metallic coated basket weave nylon which is 90 % polyamide and 10 % polyurethane. The electronic gadgets are contained in the gilet.

Though not really anyone or everyone can have it (quite expensive: around USD 600 each during it's launch in the market; and mostly available only in the European and North American markets), the ICD+ promises to merge comfort in fashion and use of accessible technology in the creation of a true futuristic workwear by fusing together the quality and innovation Levi's Jeans and Philips Electronics are known for.

SOURCE: Philips Research, photos from Levi Strauss & Co