You may believe that websites take forever to create and are too expensive. That's not true, unless you use one of our "competitors."

Many of the wrong people create websites--technical experts without any business sense or experienced business people without the necessary marketing, sales, design and writing skills to produce professional marketing communications material, including websites.

The result: dull, boring and clinical sites--using lots of drab dark grey on light grey color combinations, tiny graphics, next to no animations or applets, ponderous writing and extremely small and barely readable words, as well as irrational or non-existent website navigation.

To make matters worse, these creators have the audacity to call these passe, bland, technically-oriented, mediocre websites "third generation" work, wrongly implying that their work is state-of-the art. Actually, these people are already living in the past, and their websites are totally out of vogue.

By comparison, WebsiteXpress websites are anything but boring, dull and clinical. Research proves you have only four seconds to attract the customer into your website. If you bore him or her, she will click away to a competitor's more interesting website and buy something there.

We are consumer and business-to-business marketing people. Our websites are created get leads and sell products, not to thrill or please other technical people.

We Do "Fourth Generation" Websites

Always an innovator, WebsiteXpress is one of the few national producers of fourth generation websites--ideally suited for successful e-commerce on the Internet.

First generation sites were simple and hokey--much like first grade posters--containing a simple picture of the product, the owner and a few bland, upbeat words of inane copy.

Second generation sites followed. These used large and ugly graphics, mixed and grossly-mismatched with hard to read wording, usually in a non-contrasting and totally wrong color.

Most of these were supposed to be "hot" or "way too kool," but really, they were lukewarm and incompetent as marketing communications vehicles. These sites look like labels on heavy metal CD's--and are every bit as grungy.

Third generation sites were an overreaction to the second generation work. Third generation sites have virtually no graphics, and any graphics are always too small. They are sterile and anal. Background colors are usually white, grey or powder blue.

Pages are crammed with small poorly-conceived writing, much of which are links. Third generation sites are painfully unimaginative and monotonous, reflecting the technical, non-business, non-sales minds of nerds who developed them. These sites have no passion, heart or soul--only the radiant warmth of a morgue.

Back in the "old days" of third generation websites, their defenders/creators uttered much "bandwith blather," claiming that any graphic element larger than a postage stamp might take too long to load and discourage the viewer.

However, today's lightning-fast computers and and higher access speeds make "bandwith blather" an irrelevant and moot point.

When you hear "bandwith blather," you are hearing yesterday's stale, senile stories from a cybergeezer.

Certainly, you don't want Internet dinosaurs and cybergeezers living in the past trying to create a website for you, even if these folks are only 23 years old.

Now fourth generation sites are true consumer marketing and sales vehicles--colorful, dramatic and attention-getting--aimed at crashing through the advertising "boredom barrier" and selling your product on the Internet.

These websites remind people of TV commercials or MTV. Some have video and audio clips--as well as lots of motion from animations. Fourth generation websites employ the traditional concepts of commercial art in a new setting, on the Internet.

The growth of e-commerce on the Internet demands that only fourth generation sites be used, since the previous three generations of websites couldn't sell sleds to rich children in a blizzard.

Here's Why We Are Different

We keep it simple since we are non-technical business owners ourselves with plenty of large corporate experience seasoned by a more than a decade of entreprenurial ventures.

Co-Owner/Operator John J. Alquist was senior marketing executive in the financial services industry for over 15 years. He understands sales, marketing, business--including smaller businesses. He knows that being on the Internet increases sales and profits while slashing your operating expenses.

He has written business plans for numerous companies during the last 10 years. He is a business writer, consultant and professional public speaker.

Moreover, John J. Alquist has actual experience creating and using websites, promoting his own businesses.

Unless website creators have strong business, sales, and marketing backgrounds like the John J. Alquist, and professional graphic arts backgrounds like Jacinthe M. Alquist, they cannot produce competent websites in an era of e-commerce--an era in which the website MUST gather leads, and sell products, services and information.

Website Sales Person Warning

If a website sales person tells you more about the details of technology than your business prospering on the Internet, watch out !!!

If a website sales person tells you a "programmer" will create your website instead of copywriters and graphic artists, watch out !!! Often, they will tell you to lay the pages out yourself so that the programmer can "assemble" them.

And if a website person tells you to choose your site design between two or three "templates," watch out !!!

Why watch out? Because you are being hustled by people who nothing about business and nothing about the creative marketing communications process.

If you work with one of these kinds of suppliers, your website will be dull, boring and creatively dead on arrival.

Total Professionalism

You may believe that you need a complicated written website strategy plan. In most cases, these are unnecessary. But if you need or want one, we will write one for you for a minimum of $5,000. We have these consulting skills.

Statement of Values

We prepare websites for businesses and professional people. But as Christians, we will not produce any "adult" or pornographic materials, nor will we develop any site contrary to our Christian principles.

Fees, Terms and Time Guarantee

Our fees and terms are described in the "client agreement" section of this website in detail. Unlike some "competitors" ashamed or unwilling to disclose fees, we do it fully and cheerfully.

This information is contained in our client agreement, posted in full on this website.

Why Use Anyone Else?

Quite frankly, we do not know. You will understand this even better after you read through and view this website. If you cherish value and professionalism, contact us now.

Worldwide Headquarters, Charlotte, NC USA

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