Alquist Business Writing
Business Writing
Of John J. Alquist

WRITING CAREER STARTS AT AGE 15

John J. Alquist began his writing career at age 15, authoring acerbic political commentary for a Connecticut daily newspaper. He has been a prolific author and writer for 42 years.

NEWSPAPER NEWS AND FEATURE WRITER

After college graduation, John J. Alquist was employed by a weekly Catholic newspaper. He wrote at least one lengthy feature per issue, after extensive interview with the person(s) involved. He wrote news stories and edited news service copy also.

CORPORATE PUBLIC RELATIONS WRITING

Mr. Alquist has solid experience in big company public relations departments, writing news releases and feature stories, brochures, inserts, and other promotional collateral literature. Employee communications and media relations activities were included in these employment experiences.

FINANCIAL PUBLIC RELATIONS

John J. Alquist has written annual and quarterly reports for companies as a public relations staff person and wrote presentations and speeches for security analyst and annual shareholder meetings, as well as executive speeches for a variety of audiences.

BUSINESS INTERNET WEBSITE WRITER

As co-owner of WebsiteXpress, John J. Alquist does all of the copy strategy development and website copywriting for the firm's clients.

BUSINESS PLANS WRITTEN

Operating as Alquist Enterprises, John J. Alquist is a business consultant, most often to either startup (including homebased businesses) or turnaround companies.

Using his writing skills, Wharton-derived knowledge of finance, and his 15 years of commercial banking experience, he writes business plans for clients, typically to obtain project funding or working capital.

As part of that process, Mr. Alquist coaches and guides business owners in their search for funding, and he teaches business owners how to deal effectively with banks and other lending sources.

In some cases, Mr. Alquist will assist the business owner making oral presentations to lenders and answer questions with respect to the financial projections or assumptions in the business plan.

SALES LETTERS FOR DIRECT MAIL AND E-MAIL

John J. Alquist writes hard-hitting sales letters to use in direct mail campaigns and e-mailings.

As an Internet consultant, Mr. Alquist also teaches and trains businesses how to harvest e-mail addresses, build "Address Books" (e-mail mailing lists), and how to plan and execute continuous client and prospect e-mail contact as part of an on-going sales strategy.

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