Business Beliefs

1. A majority of adults--at least 80% --should own and operate their own businesses. Until 1870, some 80% of Americans did. But with the advent of the Industrial Revolution, people became enslaved in "jobs," toiling tirelessly to make others rich. By 1970, only 7% of Americans were self-employed. During the last 25 years, self employment has grown dramatically. The "Industrial Revolution" is over.

2. The Internet is the most radical development in business, selling, and marketing communications since the introduction of commercial TV. To survive and prosper in the 21st century business world, all business people must become Internet proficient and learn how to sell their products, services and information on the Internet.

3. The "mass market" no longer exists, if in fact it ever did. Market segments clearly now exist, defined in various ways--geodemographic, ethnic, regional, etc. As a example, many wrongly see Generation X'ers as just younger Baby Boomers, although the attitudes and consumption patterns of both groups are very dissimilar. We must understand and use precise market segmentation.

4. Ignoring both death of the both Industrial Revolution and the "mass market," many people still "don't get it" and continue to crave jobs, thereby courting lifelong financial instability, since the average tenure in of a job today is only four years.

5. Large corporate mergers and acquisitions are unproductive usually--typically a pre-death mating ritual. We see these corporate married corporate couples file for divorce within five years, using lame explanations about enhancing shareholder value and refocusing corporate strategy. These firms would have been better off to "stay single," get really focused on the core business, and increase market share in this core line of business.

John J. Alquist

Political Beliefs

1. America's underlying economic anxiety is caused by a 15 to 30% drop in real purchasing power of wages and salaries during the past 15 years--plus the hardball consequences of freer world trade.

2. America has two odious personal income taxes and collection systems--the IRS and U.S. Title 26, as well the onerous Social Security tax on payrolls and the Social Security Administration. During the last 10 to 15 years, the increases in Social Security taxes--as well as the massive Clinton and Bush tax increases--have diminished the positive impact of the tax cuts of Ronald Reagan. The federal income tax must be replaced with a national sales tax.

3. In an futile and unwise attempt to offset lost purchasing power, many families have increased "purchasing power" through the explosive and expensive use of revolving (eternal) credit card debt. Credit card debt per person has tripled within the last 10 years, but real personal purchasing power dropped 15 to 30%. These factors keep U.S. Bankruptcy Courts busy indeed.

4. The Grace Commission's report in the 1980's indentified billions of dollars in wasteful federal spending. Without eliminating any programs or purchases or benefits, government spending can be slashed up to one-third--just by doing things right. Both Republicans and Democrats failed to implement such massive savings. We must manage government as a business.

Beliefs on Religion

1. God is one and is a spirit person--as Christians, Jews and followers of Islam claim. God is not part of nature, the core belief of pantheism. And there are not many gods, as polytheists claim.

2. As a born again Pentecostal Christian, I believe in one God with three distinct persons--the Father, the Son (Jesus Christ) and The Holy Spirit.

3. I believe that Jesus Christ offers eternal salvation, starting now, to all who "believe on Him" for it. This faith to believe this is a gift from God--so take it when He offers it.

4. The Holy Spirit is still active in the Christian Church today, manifesting signs, wonders, and miracles--including physical healings, supernatural spiritual gifts, and immediate deliverance from personal bondages, including but not limited to drug and other addictions.

5. The Bible is God's inerrant and infallible Word, and the writing of the Bible was inspired directly by God. All other religious writings, church rules and regulations are useless expressions of man's vain, haughty spirit. God's revealed word is enough.

6. Today's popular culture is mindless, amoral and immoral, filthy, degrading, disgusting, and sick. This culture must be vehemently rejected by serious and sincere believers of God and seekers of righteousness.

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