C/K Pickup

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C/K Pickup Info.

C/K Pickup is for hardworking, hard-playing, self-reliant buyers with strong emotional ties to their truck who want to reward themselves with the most dependable, longest-lasting, ruggedly elegant full-size pickup.

Customer Profile:
Median Age: 45 Years
Median Income: $55,000
Married: 72%
Male Principal Driver: 90%
Attended College:52%

Reasons To Buy:
Looking for Trusted, Dependable Work Partner
Want Comfort/Style and Rugged Capabilities
Do-It-Yourselfer, Listens to Country Music

Looking For:
Low Price/Cost to Buy
Exterior Styling
Expected Resale
Prior Experience
Dependable Reliable

Image Attributes:
Very Reliable
Well Engineered
Very Durable
High Quality
Rugged, Off-Road Vehicle
Seek Appearance

Chevy C/K Pickup offers higher payloads (select models), more powerful standard engine and diesel power at lower GVWRs than Dodge Ram. Dodge offers no available third door or front-passenger air-bag.
Chevy C/K Pickup offers more standard torque and higher available horsepower and torque than Ford F-150
C/K Pickup offers more front legroom and shoulder room than the redesigned Ford F-150
C/K Pickup offers a choice between a V6, two V8s and a Turbo-Diesel V8 on most 1500 Series trucks. Ford's choice is limited to one V8, with no diesel choice.

*Based on 1996 model comparisons.

Performance

Standard Vortec 4300 V6 SFI Engine (Depending on Model)
Optional Vortec 5000, Vortec 5700, Vortec 7400 and 6.5L Turbo-Diesel V8 engines (depending on model)
Standard 5-speed manual OD transmission
Optional electronically controlled 4-speed automatic transmission.

Durability

Aluminized stainless-steel exhaust system
Platinum-tip spark plugs
Extended-life engine coolant (5 years/150,000 miles)
Dexron III automatic transmission fluid
Genuine Customer Care, which includes:
-3-Years/36,000-Mile Bumper to Bumper Limited Warranty with Zero deductible for the entire term of the warranty
-24-Hour Roadside Assistance is offered in two levels of service, Basic Care and Courtesy Care

Safety

Driver and right front-passenger air bags with passenger-side suppression switch (Regular- and Extended-Cab with GVWRs below 8,600 lbs.)
Four-wheel anti-lock brake system (ABS)
Automatic Daytime Running Lamps
Front and rear crush zones
Brake/transmission shift interlock (automatic transmissions only)
Reinforced safety-cage construction
Side-door beams
Manual lap/shoulder safety belts in outboard front-seat and rear-seat (extended-Cab/Crew-Cab) positions.

Exterior

Optional Extended-Cab third door
Two-tier cargo bed with no exposed bolt holes
Rugged, double-wall construction

Interior

Multi-feature center console (with optional Silverado high-back bucket seats)
Optional Overhead console (Extended-Cab Silverado )
Scotchgard™ Protector on cloth seat fabrics, door trim, floor carpeting and floor mats.

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