Whats New

Distribution: Royal Hair Care is located in Grand Rapids, Michigan, hometown of the company’s founders. Current product distribution is limited to North America. Concentrated marketing efforts are taking place in Chicago, New York, Los Angeles, and Detroit for the introduction of our new Quick Dry Solution. Test marketing of this new product has occurred in these cities, where customer interest and satisfaction is high. Royal Hair Care ships its products from the warehouse in Michigan to wholesalers where orders are assembled for distribution to their final destination. This process facilitates the rapid movement of products for retail distribution. During the launch of Quick Dry Solution, our distributors are arranging for Royal Hair Care associates to conduct in-store customer demonstrations of the product.

Promotion: We are promoting our products through major advertising media such as newspapers, magazines, and television. For the launch of our Quick Dry Solution, we are expanding our product promotion to help ensure full market coverage. We expect this product launch to be a major success for our company.; Our product launch utilizes newspapers to promote our products through the use of coupons. Considering the large distribution of newspapers, this provides millions of households with information about our products each day. Magazines advertise our products on full-page colored displays that enhance the product's desirability, quality, and prestige. Television commercials demonstrate the benefits of our products and inform consumers of where they can purchase them.

Packaging: Today's retail industry is focused on improving customer service at the checkout counter. In packaging our products, Royal Hair Care includes a universal product code that is in a convenient and conspicuous location for scanning. Each product's label includes information such as directions on how to use the product, a description of the product's ingredients and safety measures, a list of our other products, and our no-hassle, money back guarantee. As part of our concern for the environment, all of our packaging is easily recyclable.

Legal: Royal Hair Care's main concern in the legal environment is the Consumer Product Safety Commission. Our research department has found slightly hazardous chemicals in some of our products and feels this is currently an uncontrollable variable that should be treated seriously by our marketing managers. As a result, safety warnings appear on the labels of all our products and clearly disclose any known safety concern. The warning states, "Keep out of reach of infants, do not spray in eyes, and do not use internally." Other warnings for individual products contain directions on proper usage. Royal Hair Care is an environmentally aware corporation that takes extreme safety measures in testing all products, with non-animal alternatives used in this testing.

For additional information contact us: Ryanthornton@fuse.net