North Korea's state-controlled media are well known for reverential reporting about Kim Jong-il, the country's dictatorial leader.
But the Dear Leader is not the only one getting deferential treatment from the communist state's propaganda machine: John Kerry, the presumptive Democratic candidate, is also getting good play in Pyongyang.
In the past few weeks, speeches by the Massachusetts senator have been broadcast on Radio Pyongyang and reported in glowing terms by the Korea Central News Agency (KCNA), the official mouthpiece of Mr Kim's communist regime.
The apparent enthusiasm for Mr Kerry may reflect little more than a "better the devil you don't know" mentality among the North Korean apparatchiks. Rather than dealing with President George W. Bush and hawkish officials in his administration, Pyongyang seems to hope victory for the Democratic candidate on November 2 would lead to a softening in US policy towards the country's nuclear weapons programme.
Mr Kerry has also been more forthright about setting out the economic rewards for North Korea support.
Either way, the North Korean media is a constituency Mr Kerry could do without. Second only to the warm words Mr Kerry has enjoyed from Jane Fonda, the actress and antiwar liberal who is still a bugbear of the American right, a signal of support from the Dear Leader will delight conservative talk-show hosts and Republicans eager to paint Mr Kerry as soft on national security.
A small group of Vietnam veterans has already branded Mr Kerry as "Hanoi John" - a reference to his antiwar activities in 1971 after he returned from serving in Vietnam.
Mr Kerry was first introduced to North Korea's information-starved people in early February, when Radio Pyongyang reported that opinion polls indicated he was likely to defeat Mr Bush.
"Senator Kerry, who is seeking the presidential candidacy of the Democratic Party, sharply criticised President Bush, saying it was an ill-considered act to deny direct dialogue with North Korea," said the news agency.
Pyongyang's friendly attitude towards Mr Kerry contrasts with its strong anti-Bush rhetoric.