Agree, for the law is costly.

Always think in terms of what the other person wants.

Listening to a customer's complaint is 90% of the job; taking necessary action is another 7%; 3% is following up with him to ensure satisfaction.

Adversity makes a salesman wise, not rich.

Evaluate a lost sale.

First think, and then speak.

Be honest. If you don't know, say so. If you know but won't tell, say so.

Good businessmen consider every lost order a disaster. They learn from it and get prepared to avoid another one.

If there is any one secret of selling, it lies in the ability to get the customer's point of view and see things from his angle as well from your own.