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MANAGING MARKETING

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I will persist until I succeed.

People look for leadership in any get-together. The essence of leadership is a point of view. It is worth sixty IQ points.

When you say something, make sure you have said it. The chances of your having said it are only fair.

Selling well is doing certain things, a certain way, every day.

Even Napoleon lost one-third of all the important battles he fought.

Gift wrap what you have to say or write.

The time to repair the roof is when the sun is shining.

Frightened people are powerless to produce good advertising.

It would be a swell world if everybody was a s pleasant as the fellow who's trying to sell you.

A satisfied customer is the best advertisement for the product.

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