Don't explain the features; explain the benefits.
See it big, and keep it simple.
People don't but things! They buy the benefits that things provide.
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.
We do not always buy products; we often buy images.
Your image can never be stolen. Everything else can.
When the winds of change are blowing, you need to know which way and how fast.
A good reputation is more valuable than money.
Those who apply themselves too closely to little things often become incapable of great things.
Marketing is simply sales with customer orientation.