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Small opportunities are often the beginning of great enterprises.

A rupee goes a long way now. You can carry it around for days without finding a thing it will buy.

Ninety per cent of your customers are reasonable; it is only 10 per cent of them who require tactful handling.

There are really two entries to be made for every transaction: one in terms of immediate currency and coin, the other in terms of goodwill.

Always exceed the customer's expectations.

A customer, like anyone else, may not be able to take and make decisions easily. Once you give him the alternatives and educate him on how to take a decision and do not push him, he is likely to choose the alternative that will make him happy.

Be more prompt to go to your customer in adversity than to the one in prosperity.

Consumers are statistics; customers are business.

They also serve their customers who only stand and wait for the customer to come in!

Feel like a hero every day by doing a good deed for your customer.

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