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MANAGING MARKETING

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Next123

Don't explain the features; explain the benefits.

See it big, and keep it simple.

People don't but things! They buy the benefits that things provide.

The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.

We do not always buy products; we often buy images.

Your image can never be stolen. Everything else can.

When the winds of change are blowing, you need to know which way and how fast.

A good reputation is more valuable than money.

Those who apply themselves too closely to little things often become incapable of great things.

Marketing is simply sales with customer orientation.

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