2 semesters - 360 hours
SUBJECTS | HOURS |
Marketing Information Systems and Marketing Research | 60 |
Marketing Communications | 20 |
Tourism Consumer Behavior | 60 |
Tourism Strategic Marketing | 40 |
Tourism Marketing | 60 |
Services Marketing | 60 |
Human Resources | 40 |
Scientific Methodology | 20 |
TOTAL | 360 |
3 nights per week from Monday to Thursday, from 7 pm to 10h30 pm. Starts in March 1999.