2 semesters - 360 hours
| SUBJECTS | HOURS |
| Marketing Information Systems and Marketing Research | 60 |
| Marketing Communications | 20 |
| Tourism Consumer Behavior | 60 |
| Tourism Strategic Marketing | 40 |
| Tourism Marketing | 60 |
| Services Marketing | 60 |
| Human Resources | 40 |
| Scientific Methodology | 20 |
| TOTAL | 360 |
3 nights per week from Monday to Thursday, from 7 pm to 10h30 pm. Starts in March 1999.
