"Always work very hard, do your best, don't forget anything and don't take life too seriously"
"It's catchy, brief, easy to remember in any language. It came from the chance that their combined initials made it, and that was just a nice pleasent coincidence. I told Björn, Benny, Agnetha and Anni-Frid:"ABBA is a name that will be on the lips of people all over the world". I am very glad to say that before much time had passed, my prediction turned out to be right"
"Teaching is certainly better than small-time show business, but big-time show business is certainly better than teaching"
"I don't deal from a mony point of view; I see what a company does for us and whether they do it in the right way"